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Archive for the ‘Communications’ Category

Lib Dem Surge based on Beauty, not Reason

April 19th, 2010 at 10:25 am

It's a beauty contest, isn't it?

It would be nice to imagine that the Lib Dem surge is based on a careful, considered analysis of the platform they’re offering but even as I write that I find myself laughing at the notion. No chance.

I’m a reformed Cleggmaniac, someone who went through the process of falling in love with Nick Clegg many years ago when I rejoined the Lib Dems to vote and campaign for him as their leader. I saw him as the best hope of moving the party in a more economically liberal direction and recognised his skills as a communicator and all round handsome charmer. I was absolutely convinced that he could change the fortunes of the Lib Dems. As it happened he suffered the same problem all Lib Dem leaders do – no publicity at all outside elections – and I recall some people pointing out that despite my enthusiasm and certainty, despite Nick’s skills as a communicator, Nick had been… well… disappointing.

Between that happening and now my brain rebelled against the idea that the problem with the Lib Dems was the packaging, that if you could somehow find the right message and the right image that you could make great things happen. I began to concentrate on what was wrong with the Lib Dems underneath rather than playing the easy Turd Polishing game until eventually I left the party. Policy matters to me more than I thought.

But here we are, several years on, and suddenly that old promise for Nick Clegg seems to be turning into something real, and all I can think is how shallow and profoundly wrong it is that simply being a good communicator and telling the right story at the right time has actually worked. Are we really so pliable and easy to manipulate?

If true, the problem the Tories have more than anything else is the 4 years between Cameron becoming leader and now. They’ve not been kind to him – he’s chubbier, shinier, redder, wrinklier and with far less hair than the bright, passionate young thing that wowed people back in the day. If this really is just a beauty contest, if elections can be won or lost by the leader of a party giving the audience at home the full-on come to bed eyes treatment, Cameron may in fact be in deep trouble.

Cameron may prove the heir not to Blair, but the heir to Kinnock – someone who attempted to and understood the need for of reform his party but couldn’t seal the deal with the electorate (ironically because of taking victory for granted?). Whether this will force the Tories to reform even further, or simply find a more beautiful leader, it remains to be seen… but on the strength of this election I suspect the latter.

Can the Lib Dems “Leapfrog” this time?

April 19th, 2010 at 9:47 am

First in a series of posts about the mindbendingly weird direction this General Election is going in.

What it would take for the Lib Dems to break through the Labour/Conservative duopoly? My opinion is that the sort of exceptional circumstances that would allow such a thing to happen are so improbable that the possibility is usually discounted altogether.

The last “Leapfrogging” – Labour over the Liberals – emerged from a combination of factors. There wasn’t one person plotting and scheming – events simply conspired to create an inevitability that, once the dominos began falling, proved unstoppable.

But, intriguingly, there are some exceptional factors in this General Election: The previous Government has been the most corrupt in living memory. Ambient disillusionment with politics and politicians has turned into a corrosive loathing and disgust over the expenses scandal. Trust has been destroyed, confidence shattered. That’s the first domino.

The second domino is the decision to have televised leaders’ debates, and the decision to include the Liberal Democrats.

The third domino is Clegg offering a centrist, moderate, anti-establishment protest vote at the exact moment that people, more than anything, want to protest and bring down the Establishment, and the Establishment has granted Clegg a platform to get this message heard. In the debate he managed to make the case that Labour and the Conservatives represent one single organisation, and a sort of selfish power mad parasite on Britain, whilst at the same time making the Lib Dems seem to represent.. well… normal people.

It’s a fiction, of course, but it’s close enough to the truth to make a lot of people believe it… and that’s what’s fuelling Cleggmania. This leads nicely to the fourth domino: The media. Normally, you see, they don’t bother paying too much attention to the Lib Dems beyond what they’re legally compelled to. But this election? Well, there’s a whole new story because of the bizarre polling showing massive support for the third party and the Government falling into 3rd place in many polls. This reinforces Clegg’s narrative, and as it’s repeated so it becomes more and more “true”, which keeps the Lib Dems polling well and we get the 5th domino: The media story becomes, “how will Labour and the Conservatives stop Clegg?” If this were a political thriller being written, that’d be the point of no return.

There’s other dominos (social media being the least predictable) but the biggest and most exceptional of all, the one that absolutely has to fall if there’s going to be a “Leapfrogging”, is also the most terrifying: Imagine Labour fails to recover and Lib Dems remain strong. The poll is held and, despite coming third in the national vote, Labour still wins the most seats. That’s the outcome predicted from the polling taken over the weekend. Suddenly we’d have a major constitutional crisis where the ‘winner’ of the election is the least popular party with the smallest mandate. At that point, if that domino fell, Proportional Representation would become inevitable and that, I think, changes everything.

Of course this is just a story, but the story of this election is strange enough already and has wrong-footed all of us. Every day the bizarre polling continues the worse it’s going to get, too. To my own utter astonishment Mr Clegg has got me half believing he can really do this. More on this to come…

Well I got that wrong…

April 16th, 2010 at 9:09 am

I was, however, spot on about the suits.

Me and my cynicism: I thought there’d be no way of judging who the winner of a stale and boring ‘debate’ between Dave, Gordon and Nick was…. and I was wrong. Really wrong.

I wanted to be as open minded and neutral as possible, but after the first round I concluded that I was failing… that I must still have some residual soft spot for the Lib Dems because, to me, Nick Clegg appeared to be… well… winning. I resigned myself to objectivity fail.

To me Cameron looked wound up tightly, his nerves clearly getting the better of him. His folksy style came across as a bit patronising and over-rehearsed… but perhaps the only problem here was the contrast with Clegg… Clegg who looked the audience at home straight in the eye and sounded confident, relaxed and strangely normal. If this is Clegg’s mask, it is a mask that never slips. Brown, as always, looked strange and awkward… but it was one of his better performances. No stutter, no mistakes… a calm and grounded performance from him that I’m sure comes at the more optimistic end of expectations.

But for me the whole thing was won by Nick Clegg during the section on cleaning up politics, where the sort of realpolitik tricks and games of the House of Commons came to bite both Cameron and Brown on the arse. Both said they supported recall of corrupt MPs and how they ‘agreed with Nick’, but then Nick said “but we put forward a vote to give people the power to sack their MPs, and Labour’s MPs voted against it and the Conservatives didn’t even bother to show up.” He got to say it twice, in fact.

Normally this sort of thing remains hidden from the public eye: “Lib Dems get something shot down” is hardly news. But the message this sent – that the other two parties want to clean up politics, but only if they themselves get to take credit for it - makes a mockery of their claims to want to make politics more honest and clean. Perhaps the leaders’ debates do actually perform a useful function in this democracy after all.

But as I watched the debate (and monitored the instant reaction from Twitter) it was obvious it wasn’t just me thinking that Clegg was actually, honestly, really winning. It was turning into some bizarre alternative universe:

Newspaper front pages started appearing announcing Clegg’s general carpeing of the diem. My housemate appeared to suffer a spontaneous conversion to the Lib Dems, joining the “We got Rage against the Machine to Number 1, now let’s get the Lib Dems into office!” facebook group, and that group gets itself another 7,000 members during and after the broadcast. Nick Clegg starts ‘trending’ as the third most talked about subject on Twitter. At one point ‘I agree with Nick’ becomes a trend, too. Polling results are sending the Lib Dems bouncing off the walls in joy. Otherwise perfectly normal people start making Obama and Indiana Jones comparisons…. I kid you not. The world, for a few hours, turned inside out. I blame the Volcano.

To say they’re a happy bunch today is quite the understatement. They are, in all seriousness, as motivated and excited as I think I’ve ever seen them, although I bet behind the scenes they’re going to start playing down expectations for the next two debates. But you know what? I’m happy for them. I’m not going to rejoin, but for one shining, beautiful moment, it became possible to imagine that Labour and the Conservatives won’t rule this country for the rest of time.

Because it’s the Lib Dem’s day I’m going to leave the final word to Millenium Dome, Elephant, one of the more bonkers Lib Dem blogs (written, as it is, by a stuffed toy), who’s written a rather more biased and amusing review of the debate:

First let’s hear the leader’s opening statements:

Captain Clegg: Hello! I’m different to the Labservatives

Mr Frown: Remember, I just destroyed the economy but the Conservatories are really, really scary

Mr Balloon: Bleep. Thank you for purchasing the Leader-bot 500. I am programmed in over six million forms of public relations.

On Speaking Too Soon

April 15th, 2010 at 1:35 pm

Completing the 'Wiggy' Triology

Okay so, I’ve started a PR business and my first client  has come to me complaining about an image problem. He’s the leader of a political party, and he’s sent me this photo:

the-devil

Suggestions? Recommendations?

Okay so, I’m twisted, I’d definitely vote for a politician who looked like that (Satan, if you recall, distributed the fruit from the Tree of Knowledge to Adam and Eve which God was very angry about. Apologies for playing literal Devil’s Advocate here, but I can’t say I wouldn’t have done exactly the same thing in the Garden of Eden myself. Sorry.) but, you know, I’m a bit weird like that.

No sooner had I written a piece about the demand for uncensored,  uncompromised political writing I discovered “The Devil” (not Satan) had hit the reboot switch on the Devil’s Kitchen blog after his interview on the Daily Politics caused reality and blogging to collide…. and that’s never pretty. Faced with a choice between defending and continuing with his very graphic and profane output over the last few years and his job (and, not forgetting, the reputation of the party he leads) … he chose his job and party.

The Kitchen was a much bigger blog than this one, and I’m certain the reincarnation as the Devil’s Knife will be the same… but this turn of events is both good news and bad, positive and disturbing.

Disturbing because it points to a seemingly inevitable trend of the constraints of the ‘real world’ beginning to intrude on the somewhat fantastic world of the Internet and its colourful pseudonyms and online personas. Presumably he feels rather like someone trading in their convertible two-seater sports car for a nice, sensible family saloon. A lot of other people have called this ‘growing up’ … and I suspect those of us who’ve been for joy rides in the car and enjoyed the wild parties will feel like this is the end of an era… but we all have to grow up eventually, even if we’re dragged kicking and screaming.

So this brings me from the bad to the good. Swear blogging is something that, in my opinion, alienates and limits as much as it helps. It reinforces an idea of libertarianism as reckless hedonism, as something violent and destructive – in other words, something for everyone else to be a bit scared of. Fewer people will link to such blogs, others won’t even touch them.

But the truth is the opposite of this. The whole point of libertarianism is acting in your self interest, and the belief that when people do that there’s a better result overall. Turns out Devil’s Kitchen, as it was, wasn’t in the Devil’s self interest and the result is, presumably, something that’s a lot better for him personally , his employer and possibly for the party he represents. It’s certainly better for Polly Toynbee, that’s for sure – but we can’t have everything I’m afraid.

The message is this: Libertarianism isn’t doing whatever you want, consequences be damned. Even when entirely unconstrained by censorship or regulation, people do the right thing anyway. It doesn’t let Wiggy off the hook, of course – he’s still absolutely 100% part of the problem of robotic, over-rehearsed politicians that appear to have had their personalities surgically removed and evidence of past indiscretions whitewashed.

The philosophy of libertarianism isn’t just for angry blokes, and I for one look forward to seeing if this new Devil can prove it.

PMQ’s sinks to new low

January 6th, 2010 at 1:12 pm

Regretting spending my lunch break listening in to PMQs. Surely the point of this particular pantomime is to get the Prime Minister to answer questions. When this is attempted, the responses usually take the form of, “You mentioned the NHS? Well, here’s a barrage of statistics about how great the NHS is under my mighty rule!”

Today? Today this pretence of answering questions was utterly abandoned. Brown’s responses to Cameron were pure attack – ranting about Tory policies and plans, rebuking Cameron with the PMQ’s equivalent of “Oh yeah? Well YOU SMELL.”

Controversial, I know, but shouldn’t the speaker have the authority to slap Brown a bit for this? Isn’t that his job?

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